Home | Dimas Mufid

Hi, I'm Mufid 👋🏻

Founder of Entrefine, an omnichannel platform for Indonesian businesses. I'm an engineer who loves building systems in data, AI, and software.

Before this I spent four years as a data engineer, software engineer, and product manager. I build end-to-end, from architecture decisions to shipping product.

This site is where I document what I'm learning along the way.

Latest posts

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Why I Decided to Use ELT for Omnichannel

The data pipeline lesson I learned after trying to force an ETL pattern into marketplace analytics.
I Used ClickHouse Like BigQuery. That Was the Mistake.

The warehouse architecture lesson I learned after moving from ClickHouse to BigQuery, then back to ClickHouse again.
I Built Omnichannel for Business Owners. Finance Teams Showed Me the Real Problem

The product-market fit lesson I learned after Omnichannel moved from marketplace analytics into finance reconciliation.

Recent projects

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Omnichannel

Omnichannel, a finance-focused marketplace reconciliation system for Indonesian marketplace sellers

Let's Connect

If you want to get in touch with me, reach out on x or send me an email.